What are the donor types, and why?

Active Donors

Donors who have given money within one year.

Lapsed Donors

Donors who have given two or three years ago.

Inactive Donors

Donors whose last gift was three+ years ago.

Tell me about email and letter templates?

Templates are created on setup to give you the some automatically generated emails with a basic message that can be used until you decide to edit them.  The email and letter templates can also be used to create other emails or letters you wish to deploy to your supporters.
The key to using the templates to create other emails or letters, is knowing the variables that are available to you.
  • {{NAME}} – is replaced by supporter’s first name.
  • {{FULLNAME}} – is replaced by supporter’s full name.
  • {{STREET}} – is replaced by supporter’s address.
  • {{CITY}} – is replaced by supporter’s city.
  • {{STATE}} – is replaced by supporter’s state.
  • {{ZIP}}- is replaced by supporter’s zip code.
  • {{DONATION}} – is replaced by last donation by this donor.
  • {{TODAY}} – is replaced by today’s date.
  • {{PIXEL}} – this will allow you to see if the email was opened.

How do I use an email or letter template?

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What does A/B testing mean?

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What do you mean by "campaign"?

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How can I track my campaign activity?

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