Donor Retention Rate
It can cost a lot to generate new donors so to focus on existing supporters is critical of any nonprofit. Loyal donors are also far more likely to refer your cause, volunteer, leave you in their will, and of course – keep giving more hard earned money to your organization.
Our retention rate is based on all data, and who is giving year after year.
A nonprofit needs to know their retention rate at all times to gauge whether donors are getting value. If donors discontinue supporting your cause soon after the first or second donation you need to understand why.
The average nonprofit donor retention rate if around 35%. This mean is 100 donors give within a fiscal year, only 35 of those donors will give again the following year.